Derived from the German word for “shape”, pattern”, “structure”, or “shape”, it hints at the overall look of something that is greater than the sum of its parts.
Since then, the word Gestalt has been thrown around a lot in design. Kurt Koffka, Wolfgang Kohler, and Max Wertheimer are the prominent founders of the collection of principles and theories, collectively known as the Gestalt Effect.
In the 1920s, a group of German psychologists came up with a series of theories of visual perception, analysing how humans group together different objects into a single coherent whole or in groups, when presented with separate elements arranged together in a particular way.
In this post, he discusses Gestalt Theory and the role it plays in Logo Design. This is a superb guest blog post from Evan Brown, who is a Marketing Manager and Blogger over at DesignMantic. As part of my plan for 2017 to roll out more frequent content, I’m also pulling in guest posts from the Logo Geek community to share graphic design insights and wisdom that I can learn from too.
